As of fall 2015, Penn State's new brand approach should be deeply integrated into the institution's broad communication channel.

We have established brand standards to help bring the Penn State brand to life in a consistent and dynamic way. They outline the key elements of our brand and provide guidance on how to communicate in a style that is unique to Penn State. By using the guidelines, we will ensure that our key audiences clearly understand who we are, what we stand for and why we’re different—and help us communicate a compelling vision about the unique experience Penn State offers our students, our shareholders and our associates.

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callout identity
callout typography
callout palette