Brand architecture: One- and two-line entity marks

Our entities have very short and very long names. To accommodate both, we have established a one- and two-line structure. Many names fall clearly into a one- or a two-line version, but we have created both versions for some colleges, such as the Eberly College of Science.

The alternatives are only for names with an intermediate length. In general, names with up to 20 characters and spaces can use a one-line version, names between 20 and 30 characters and spaces can use a one- or two-line version, and if there are over 30 characters and spaces, a two-line version will be required.

The same principles on color use, minimum size, and clear space shown through these standards apply to our entity marks as well. A complete set of entity mark artwork is available for all colleges, campuses, and approved administrative/academic units.

Never redraw or try to recreate any of our entity marks, including our shield or our logotype. Any modification of our mark diminishes its impact and weakens our legal protection. Only authorized artwork may be used.

Entity mark

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One-line entity mark

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One-line entity mark alternative

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Two-line entity mark alternative

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Two-line mark

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