Color: Mark use
Color is an important component of Penn
State’s visual heritage. We are retaining the traditional dark blue, referred to as PSU dark blue, as our core color, while adding a lighter blue, PSU light blue, to define the shadow on the Lion’s face.
The color versions shown here are the primary ways our mark will be seen. Note that placing the mark on another color or photographic background is acceptable as long as it adheres to our visual identity standards.
Our reverse-use marks are not simply the positive marks with a white logotype. The scale, position, and weights have been optically adjusted. Use the reverse-use marks for reverse applications.
Our two-color marks are the preferred versions, as they provide the most effective presentation of our mark. These two-color marks should be used whenever possible.
The one-color blue mark can be used as a cost-effective alternative and the one-color black mark is permitted where printing in black is required, such as a newspaper ad.
The color versions demonstrated here apply to the use of our mark as part of a college, campus, or administrative unit mark. Artwork, including positive and reverse use, have been prepared for all color versions demonstrated here. We have Pantone® artwork for match-color printing, CMYK artwork for four-color process printing, and RGB artwork for web applications.
Two-color mark with PSU dark blue and
PSU light blue is the preferred color version.
Two-color reverse mark with PSU dark blue and PSU light blue is the preferred color version.
One-color mark, PSU dark blue with screen
One-color reverse mark, dark blue and screen
One-color mark, black with screen
One-color reverse mark, black with screen