Correct mark use: Alignment with the mark

Careful placement of our mark is essential to identifying our communications. We want to avoid placement that seems arbitrary or indecisive. The alignments shown below have been used on our initial applications. The same alignment principles can apply to typography, imagery, or graphic shapes. Aligning provides a sense of order and structure to the design.

The principles demonstrated here apply to our college, campus, and administrative/academic unit marks.

It isn’t essential to use these alignment principles for all work. The key is to be aware of the importance of the placement of elements with the mark. Avoid situations where alignment is closely but not quite aligned, as this can appear to be a mistake.

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