Correct mark use: Minimum clear space

To effectively identify our communications, our marks need to have visual presence.

One way to ensure the visual presence of our marks is to maintain a protected area or clear space surrounding our mark, where no other elements may be placed. Headlines, text, graphic elements, imagery, and the edge of a page are not permitted within the clear space. The light gray square is set by the width of the shield, as shown, and the outer line defines the minimum clear space.

These minimum space requirements apply to our vertical marks and the shield when used alone. As shown, it also applies to our entity marks.

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Recommended clear space

at .5 width of the shield

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Absolute minimum clear space

at .25 width of the shield

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