Correct mark use: Minimum size
To effectively identify our communications, our marks need to have visual presence.
The size of the mark is important. A mark that is too large can appear aggressive and clumsy.
A mark that is too small can appear weak.
The marks below are measured across the width of the shield. We use this dimension so that it can apply to our entity marks as well. Most of our artwork is set up with a mark that is one inch wide and with a clear space of .5 shield around the mark.
Key factors in determining the correct size include how the mark will be seen and what other information is included with the mark. In some cases, such as a sign, there may be a need to make the mark as large as possible. In other cases, such as stationery, print materials, or the website, the mark must clearly identify that it is from Penn State without overpowering the other messages.
Using the width of the shield as the measurement, the horizontal mark should not be used smaller than .3 inches wide. Both of the vertical marks should not be used smaller than .5 inches wide.
The principles demonstrated here apply to our college, campus, and administrative/academic unit marks.
1 inch shield width
.75 inch shield width
.5 inch shield width
.4 inch shield width
Minimum size: .3 inch shield width
Minimum size: .5 inch shield width