Correct mark use: On photographs

We can use our mark on both light and dark photographs. This use is possible because of the white outline around the shield, which provides a separation from the background and prevents common conflicts between marks and backgrounds with similar values or hues.

One challenge is to avoid strong patterns or textures that impinge on legibility. The other consideration is avoiding strong shapes within the image. All examples shown are effective. The top two examples have very smooth light and dark backgrounds. In the lower left example, the head of the student is within the minimum clear space but still works. Any closer would feel cramped. The image of the beakers is subtle and dark enough for the reverse mark to work.

The principles demonstrated here apply to our college, campus, and administrative/academic unit marks.

Note that the positive-use mark with the blue logotype is used on light backgrounds and the reverse-use mark with the white logotype is used on the dark backgrounds. Further explanation of when to use each logo can be found here.

Two-color mark, on light background

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Two-color reverse mark on dark background

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Two-color mark on light background

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Two-color reverse mark on dark background

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