Mark misuse: Entities

The incorrect mark use on this page is representative of the ways in which marks are often misused. The incorrect use of a mark tends to give license to, and spawn, other misuses.

Never redraw or try to recreate our entity mark, including our shield, logotype, and entity name. Any modification of our mark diminishes its impact and weakens our legal protection. Only authorized artwork may be used.

Do not change the size relationship or position of the entity name

content image

Do not change the color of the entity name

content image

Do not change capitalization, letter spacing, color, or typeface of entity name

content image

Do not use the reverse-use artwork on a light background

content image

Do not place the mark on a distracting pattern or image

content image

Do not use the positive use artwork on a dark background

content image

Do not remove the white shape behind the shield

content image

Do not change the position or orientation of the shield

content image

Do not use abbreviations in an entity mark

content image

Do not distort or add special effects

content image

Do not remove the logotype

content image

Do not remove the shield

content image

Do not use a tier 3 name to replace a tier 2 name in a entity mark

content image

Do not use a tier 4 name to replace a tier 2 name in a entity mark

content image

Do not use a tier 3 name with an entity mark

content image

Do not create entity logos to replace the shield

content image

Do not rearrange the hierarchy of our names or create other logos

content image

Do not create or add entity logos to our mark

content image

Do not co-brand or use more than one together or separately on a page

content image