Special-use: Product Marks with ®

The horizontal mark with two colors, as shown here, is our primary mark and is used in the majority of applications. Special-use marks have an important but limited use.

The special-use marks shown here are used only on our products, and merchandise. These items are often seen outside the context of Penn State and use the ® (registration mark) to provide legal protection for our valuable assets.

Other uses such as stationery, marketing materials, presentations, signs, and digital applications are not required to, and should not, use the marks with ®.

Trademark designations are required for items that bear the University’s mark and are for commercial use. Please contact: licensing@psu.edu for questions related to Penn State merchandise.

The placement of the ® is always used in conjunction with the Penn State logotype, never with the shield.

The use of the ® may be used with special-use marks, such as one color without screens.

The entity marks for our campuses, colleges, and administrative/academic units do not have vertical marks. The marks should not be reconfigured as vertical marks.

Never redraw or try to recreate our mark, including our shield or logotype. Any modification of our mark diminishes its impact and weakens our legal protection. Only authorized artwork may be used.

Primary horizontal, two-color mark

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Special-use marks: Product marks with ®

Primary horizontal mark with ®

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Vertical mark 1 with ®

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Vertical mark 2 with ®

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