Typography: Type families for print

Typography is an essential component of our brand identity. Used consistently and effectively, typography distinguishes and adds personality to our communications, in addition to ensuring legibility.

For most print applications, we will continue to use Avenir and Serifa type families.

Avenir is the recommended sans serif font for use by internal and external designers for print communications. It is widely available on our system. It is a distinctive font with a round geometric quality and and large ascenders and descenders.

Serifa is a classic slab serif with a large x-height in the lowercase letters. Both Avenir and Serifa type families were designed by Adrian Frutiger.

For our marks, we use custom typefaces that aren’t available for other uses.

The versions we recommend can be purchased through http://www.MyFonts.com at the urls listed here.
Serifa: http://www.myfonts.com/fonts/bitstream/serifa/
Avenir: http://www.myfonts.com/fonts/adobe/avenir/

Sans serif type family

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Serif type family

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